Edunology - Saumya Aggarwal

Yamla Pagla Deewana 2 - Bad product and terrible marketing

Its newly released movie 'Yamla Pagla Deewana 2' with likes of Dharmendra, Sunny Deol is indeed classical example of bad product for the Indian audience. Riding somewhat success of 'Yamla Pagla Deewana' (previous release), this movie has made sure that no more sequel would be made now of this series.

Posing as a baba on the ghaats of Benares, con artist Dharam (Dharmendra), with the help of his son Gajodhar (Bobby Deol), fools unsuspecting disciples into parting with their riches. When they encounter wealthy London businessman Sir Yograj Khanna (Annu Kapoor), the father-son duo pose as millionaires themselves, and hatch a plan to wed Gajodhar with the rich man's daughter (Neha Sharma). But their operation is nearly derailed by Dharam's older son Paramveer (Sunny Deol), who is shocked to discover that his dad and his brother are still up to their old tricks.

The film's potpourri of mad characters includes a self-obsessed villain named Dudeji (Anupam Kher) and his pair of costume-coordinated sidekicks (Johnny Lever and Sucheta Khanna). Jokes written surronding an ape and Johnny have clearly failed to impress. The film is shot in UK and seems to cater to Indians in India and in UK, both I believe were asked to put mind aside while watching. Few pointers that made me think its a below average product for the segment:

1. Tasteless humor with Anupam Kher and Johnny Lever.
2. Sunny Deol with same old shit of demolishing entire army and rip Sumos apart.
3. Poor standard of comedy with Dharmendra swaying to tunes of 'Yeh dosti hum nahin todenge', like really!
4. Songs that you won't remember even just after the movie
5. Nothing original

Both female actresses had great on screen presence but got limited role in front of Deols. Finally, regarding the marketing:

1. Less promos to be seen
2. All sardars in the ad - like really!!!
3. No great hook up online, rather FB-Twitter-Blogs are all sad for this movie

Overall, a time and money waste.