Edunology - Saumya Aggarwal

Twitter: Hot Prospecting Tool

Twitter can be used as a hot prospecting tool. In today's digital world, Twitter has endless possbilities. It has huge amount of traffic and many times host first reaction to major events.

Build relations - First thing first
Don't keep adding hunderds of followers and then bombard with offers. Engage them and build a relationship. Respond to their query, help them out and showcase your expertise. Tweet value added messages and keep it simple.

Search people
Find right set of audience. If you represent car service company then find 'car break down' in specific area and save the search. So whenever, there is new tweet, you will be able to see them on your dashboards.You can then reach out to them in light mode. Don't sell immediately, offer help and remember to showcase your expertise.

Keep finding such people, follow them and invest time. If you are adding value, you will see they will add you back.

Establish an Image
Select the right handle, you can't chose @sextonight to sell education services. Have a relevant handle and then offer help. Keep building on previous efforts and don't get into negative discussions of competitors/products. We are there to show value of our product!

Don't just keep promoting your product/services day in day out. Strike a perfect timing and offer tips, suggest your product when relationship is built.

Be Transparent
Everything that you say will always be on Twitter, there are no secrets on Twitter. Always post correct information about your products and services, because what you say can always be found, it can haunt you in the future if you are posting false information about your company. If you are posting false information, it can discourage your prospects from purchasing your products or services.

Social media is about interaction. It's not just a tool for self promotion and plugs but, it's a place where you can interact with customers, colleagues, and prospects.