Edunology - Saumya Aggarwal

Microsoft has come up with another game changing idea in search engine space. It has introducted “personalised search results" with data coming from Facebook and LinkedIn.

According to Derrick Connell, corporate vice president of Bing, the update will roll out in the next few weeks. Users will be receiving a notification after signing up at the Bing site. “Increasingly, the Web is about much more than simply finding information by navigating a topically organized graph of links,” says Qi Lu, president of Microsoft’s Online Services Division. “We’re evolving search in a way that recognizes new user paradigms like the growth of the social graph, and will empower people with the broad knowledge of the Web alongside the help of their friends.”

Checkout the new enhancement at http://www.bing.com/new and is available by registration. It has 3 panes

i)   Left which is core search results
ii)  Middle containing snapshot which has useful links
iii) Right which has content from social media

The right pane also features“ask friends” to seek advice from friends on social networks, “friends who might know” to link search with interest of known friends, and “people who know” to display results from social networking sites.

This new avtar of Bing is believed to be another attempt of stealing market share from Microsoft's arch rival Google. Google has already intergrated Search Plus with social media however it misses Twitter and key social site Facebook.