Edunology - Saumya Aggarwal

Nokia can fully customize Windows Phone 7 platform

Nokia has revealed that the deal with Microsoft enables them to heavily customize the Windows Phone 7 platform on their devices.

However, they are not going to take this route. Instead, they are going to try to make updates that can be sent back to Microsoft for inclusion in the standard WP7 editions so that every operator can benefit from it.

The basic idea is to prevent the fragmentation that is happening in the Android ecosystem. Heavy customization would result in delayed releases of updates.

This means that Nokia would have to differentiate themselves on the basis of hardware quality and features when it comes to WP7 based smartphones.