Wednesday, September 15, 2010
Bing overtakes Yahoo
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Data Source: Nielsen
Microsoft's decision engine Bing has grown older. It has become No.2 search engine in US, according
to the latest data from The Nielsen Company. In August, Bing grew from 13.6 percent to 13.9 percent of the US search market while Yahoo shrunk from 14.3 percent to 13.1 percent. Meanwhile, Google's share was up from 64.2 percent in July to 65.0 percent. Combined, Bing and Yahoo had a search share of 27.0 percent, still less than half of Google's.
Now that Microsoft and Yahoo have joined hands, Yahoo will be powered by Bing in US and Canada. This is the sign for more positive things coming in near future.
As a proof of correction, Nielsen says its search data only counts "genuine intentional searches" that users type into a search box, and does not include contextual searches that are automatically generated by search engines based on browsing behavior. However, other US search-measuring groups, including comScore, Experian Hitwise, and StatCounter, still show Yahoo in second place and Bing in third.
This post was written by: Saumya Aggarwal
Saumya Aggarwal is a professional blogger, web designer and marketer. Follow him on Twitter
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1 Responses to “Bing overtakes Yahoo”
September 16, 2010 at 11:21 PM
Still Google is the king.
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