Monday, March 29, 2010
Nokia to buy Novarra
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Nokia has announced that it is acquiring mobile-browser and service-platform provider Novarra. The financial terms were not disclosed.
Based in Chicago Novarra has 100 employees, has already deployed its technology with leading mobile operators around the world. With this Nokia is trying to enhance user experience on its handsets. The Nokia will get client base of telecom gaints including vodafone,Qualcomm.
"Delivering an optimized Internet experience on our devices is core to our mission," said Nokia Executive Vice President Niklas Savander. "Novarra's Internet services technology delivered on the world's most widely used mobile platform, Nokia's Series 40, will help us achieve this."
The actuals as I analyse
Nokia is expected to integrate this new service with its offering in later part of this year. The goal is to help the handset maker connect the next billion consumers to the Internet, primarily on mobile devices based on Nokia's Series 40 platform.
"By driving innovation in all segments of our portfolio, we are building one of the largest consumer audiences for web services and content," Savander said.
Series 40 is running on low-end and mid-tier mobile devices around the globe. It is widely used platfrom and Nokia currently integrates a web browser with communication applications. Nokia offers email client with POP3 and IMAP4 alongwith multimedia, personal information management (PIM) applications.
"If you look at Nokia's results, most of the mobile phones are S40, while mobile computers are" based more on the S60, noted Gartner Research Director Carolina Milanesi. The Novarra deal, she said, "will allow Nokia to have a more competitive offering in the low end, where consumers value better Internet browsing as well."
This post was written by: Saumya Aggarwal
Saumya Aggarwal is a professional blogger, web designer and marketer. Follow him on Twitter
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