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As I was sitting today after my Product Management role at Makemytrip, I decided to explore Search Engine Optimization. The leader Google was the starting point. Certainly I came to know about Panda update from Google last month. Here is my finding:
What is Google Panda?
It is new algorithm which aims to improve overall search quality.
What's in Google Panda?
It attempts to remove poor content site from Google search ranking. The poor content site will be identified as low-value add for users, copy content from other websites or sites that are just not very useful. On the positive side, it will provide better rankings for high quality sites which have original content and thoughtful research and analysis.
Should I be afraid by Google Panda?
Well it attempts to shackle poor content and copy sites. Currently it is open for U.S. websites but don't be surprised if Google has opened it across the globe. I am sure you can;t take big hit in terms of traffic coming through organic search, so better watch out.
Possible attacks of Google Panda:
• Extremely high copy paste content.
• Inappropriate content with search query result
• Page content (and page title tag) not matching the search queries a page does well for.
• Low visits and low return users
• Low Click through Rate (CTR)
• Low social media interaction and low inbound links (quality links)
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