Edunology - Saumya Aggarwal

Google taking ideas from Bing for its search Engine

Adding to the latest buzz in search engine competition, Google has picked idea from its competitor Bing.

Last month, Google added a new feature to its homepage that enabled users to select a background image. Google included a gallery of professional photos to choose from, including those by famous artists and National Geographic. Soon, Microsoft responded via tweet over the obvious similarities of this feature to the company's search engine: "We've lost a background image, if found please return to bing.com."

A new report by ForeSee Results perhaps explains why Google is starting to "borrow" ideas from its latest competitor. Released yesterday, the Annual E-Business Report on customer satisfaction shows that Google's popularity is waning. While the search engine remains in first place, it fell six points in customer satisfaction--its biggest drop yet. "Google may be suffering from trying to be too many things to too many people," the report concluded. "[The] drop would be less worrisome if Bing hadn't made such a strong debut."


Indeed, Bing made an incredibly strong showing its first time on the chart, debuting in second place ahead of Yahoo and only three points behind Google in customer satisfaction. "Last year, when Google was riding high and Bing was a new player, we said it would be tough for Bing to challenge ... Google's dominance," ForeSee said of its 2009 report. "But with the marketing power of Microsoft behind it and a customer satisfaction score that presents a strong challenge, it looks more and more like Bing has a fighting chance."
 
Source: Fastcompany
 
As I see, the innovation is the key to survive in competitive world and Microsoft will bing is certainly doing that this time. It would be heartening to see Google coming up with more offerings now.