Edunology - Saumya Aggarwal

Google buzz trying to plug Google Wave gap

I am sure about technical capabilities of Google but was really considering some barriers with Google Wave and Google Buzz:




Innovation is the word associated with Google, the same it has tried with Wave and Buzz. But as I analyze there is not much fizz and buzz in either.

Google Buzz seems to cash on Gmail users or rather going beyond to enrich the user experience.

Missing clear value proposition: Wave with open APIs is definitely a plus but it seems to be solving only specific expert system problems. The value proposition is unclear in Google Wave case.


Google Buzz has reduced setup time, friend invitation but is not able to deliver same user experience as provided by social networking sites like Facebook.

Also now the major point, Google Wave experience is clunky, when you develop a new tool how about actually leveraging a mobile platform rather than simple porting it.

Google recognized this and Google Buzz is going to be mobile-enabled from day one that leverages location-awareness amongst other things. I hope that the mobile experience is not same as the web experience and actually makes people want to use it on the phone.

You could argue that why Google Buzz is going to be different since Google did have a chocolate box variety tools before Google Buzz - Latitude, Profile, Gmail, Wave and so on. I believe that it is all about the right experience that matches the consumers' needs in their preferred environment and not a piece of technology that solves a standalone problem. If done right Google Buzz does have potential to give Facebook, Twitter, Foursquare, and Gowalla run for money.

This post was written by: Saumya Aggarwal

Saumya Aggarwal is a professional blogger, web designer and marketer. Follow him on Twitter