Edunology - Saumya Aggarwal

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Well, these days the level of Indian cinema seems to be going down and public is believed to be dump to come to theatres spending thousands of rupees for the torture. One such recent example came from Shah Rukh Khan's ridiculous movie "Happy New Year". He just doesn't seem to get his act together after making people watch Om Shanti Om and even Chennai Express.

I feel that SRK is a big name but script, direction do not seem to do justification to such big names and earn a shame for entire Hindi Cinema. Here are few reasons why I feel that Happy New Year should be banned:

1. WDC = Worst Dance Competition

Movie is about WDC (World Dance Competition) along with diamonds robbery (well every other movie is robbery - Bang Bang, Kick), however the Team India eventually made it to finals through a hacker (why he can hack anything & everything without fail) and some emotional drama that only Farah Khan or her brother can think of.

2. Password? Charlie

Any sensible person and more so a reputed security agency will change passwords and ramp up security. But HNY is not the obvious. So even after a million years, the password continues to be Charlie. Why we can not find a good script writer???

3. Cheap Comedy
Team India seemed to crack jokes on which nobody literally nobody will laugh. Script again fail to cheer.

I thought of reasons of why such things are happening.

1. Indian film makers are half prepared and think big banners cant go wrong. They are too complacent. They are right in a way that they can get crores of rupees (30 crores INR was made by advertising like Nokia, Duster) in HNY.

2. They seem to be half minded. Overdose of cinema has gone into the film makers and they have lost creativity.

3. Good dancers, choreographers and music directors are hard to find. Well this looks to be one of the reason behind HYN. If smaller movies like Ashiqui 2 can produce blockbuster songs why cant movies of Salman, SRK whose producers have deep pockets.

4. Marketing is too easy - With platforms like Comedy Nights with Kapil Tarek Mehta ka Oltah Chasma, Online Media, Brand Endorsements becoming too easy to connect with prospective audience, film makers are getting easy money, why they shouldn't then?

I strongly feel a need of an independent review mechanism to judge a film and then audience should make a call of whether they wish to watch or not. Time has come for such movies/film makers to be shown the door.

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The Unu Ultrapak has a quick charging functionality that is designed to soak up enough electricity to charge a smartphone in just 15 minutes. The external charge ideal for road warriors that make only make short stops between their destinations or those that sometimes forget to charge their phones or battery packs before going out for the day.

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Not long after Amazon and Flipkart both rolled out their next-day delivery services for India late in 2013, New Dehli-based online marketplace startup Snapdeal has come up with a similar same-day delivery option for its customers – only it won’t charge extra fees for it.

In order to use the new service, consumers need to place orders by 1 PM so they can be processed on the same day as the product ships. Like Amazon and Flipkart, Snapdeal is only offering its same-day delivery in select cities. Customers in Dehli-NCR (National Capital Region) can access it right now, and it will soon make its way to Bangalore and Mumbai.

While Snapdeal currently offers the service for free, it’s not unreasonable to expect the company might apply fees on it in the future.
With the increasing competition in e-commerce space, delivery has become an essential factor after price. While same or next-day delivery service looks great from the consumer’s perspective, in the long run, the true test for these online marketplaces will be whether they can sustain themselves in terms of profit margins.

Smart Indian Buyers -

With Indian buyers always looking for good deals, they have become extra smart to take on venture capilatist money. They go to brick & mortar stores to check physcial items, select them but order online as they get discounts easily. I went to Shoppers Stop recently to purchase a watch of Kenneth Cole worth INR 11795/- without any discount. When I ordered the same on Snapdeal it came at around INR 6300/- which is roughly 50% discount.

It would be interestingly to see how these ecommerce companies sustain and importantly how brands respond to such challenges in price war era between online and offline mode.