Thursday, September 29, 2011
Kaspersky Labrecently announced that it has appointed Sachin Tendulkar as its brand ambassador, starting October 2011. Calling it an “exclusive association in the antimalware field,” Sachin will represent Kaspersky Lab brand in India, as well as other regional markets around the world.
According to the brand, the association of Kaspersky Lab with Sachin is quite appropriate, as “both recognized and respected worldwide for excellence in their fields.” Speaking about the choice of Sachin as the brand ambassador, Mr. Harry Cheung, Managing Director of Kaspersky Lab - Asia-Pacific, said:
“Cricket is like religion in India. The youth of this nation looks up to Sachin Tendulkar as a huge inspiration. We are naturally excited to be associated with the cricketing maestro....Sachin Tendulkar personifies our core brand truths of Relentless Expertise, Always Ahead, Different, Optimized and Reassuring. We recognized the great synergy between our brand and Sachin Tendulkar, both being leaders and specialists in their own fields. Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company’s ambitious growth plans. We believe that Kaspersky Lab will benefit from the tremendous credibility and influence of brand Sachin.”
Commenting on the association, Sachin Tendulkar said:
My view on the tieup:''I am very happy to be associated with Kaspersky Lab - a leader in IT security space. To be part of their major involvement in sponsorship of world-class sporting events such as motor sports, rugby, and now cricket will indeed be wonderful. I myself have used Kaspersky products in the past to protect my personal computers and mobile devices, and am satisfied with the performance, security and speed. Just like in cricket, where you need quicker reflexes, what I understand is that Kaspersky’s response time to threats is much quicker and faster than the others.”
Very strategic move by Kaspersky Lab. It is already known by moderate computer users in India. With Brand Ambassador in place, surely the target segment is home user rather than corporate world. Even having brand presence in mind of users, Indian market is tough to sell softwares more importantly security products. I do believe Kaspersky will be more present but will that mean translation into more sales, we will have to see.
Especially, the market has seen giant Microsoft coming up with free antivirus software "Security Essentials" and we can not deny Norton brand presence in minds of most of Indian users.
Thursday, September 29, 2011 0
Sunday, September 11, 2011
Intel has launched 16 new processors, of which half are new Sandy Bridge or second generation Core processors, and the rest are Pentium and Celeron offerings. The chip giant also announced price cuts for six of its recently released Sandy Bridge offerings.
The price cuts are minimal, anywhere between $11 and $14, or a 2% to 6% drop that probably won’t make much difference to consumers when building or upgrading their PCs – no-one should let a mere ten dollars to sway their purchasing decision by much more than a hair.
For now, there is no information as to when the new processor models, and the revised prices will hit the Indian market – however, we don’t expect it to take too long, as is usual. Check out the new processors, and various price cuts below. Let us know what you think of Intel’s latest move and offerings in the comments section below:
| New Desktop Sandy Bridge Processors | |||||||
| Model | Cores / Threads | CPU clock / with Turbo | L3 Cache | Graphics | Graphics clock / with Turbo | TDP | Price |
| Core i5-2320 | 4/4 | 3.0 / 3.3 GHz | 6 MB | HD 2000 | 850 / 1100 MHz | 95 W | $ 177 |
| Core i3-2130 | 2/4 | 3.4 / - GHz | 3 MB | HD 2000 | 850 / 1100 MHz | 65 W | $ 138 |
| Core i3-2125 | 2/4 | 3.3 / - GHz | 3 MB | HD 3000 | 850 / 1100 MHz | 65 W | $ 134 |
| Core i3-2120T | 2/4 | 2.6 / - GHz | 3 MB | HD 2000 | 650 / 1100 MHz | 35 W | $ 127 |
| Pentium G860 | 2/2 | 3.0 / - GHz | 3 MB | HD | 850 / 1100 MHz | 65 W | $ 86 |
| Pentium G630 | 2/2 | 2.7 / - GHz | 3 MB | HD | 850 / 1100 MHz | 65 W | $ 75 |
| Pentium G630T | 2/2 | 2.3 / - GHz | 3 MB | HD | 650 / 1100 MHz | 35 W | $ 70 |
| Celeron G540 | 2/2 | 2.5 / - GHz | 2 MB | HD | 850 / 1000 MHz | 65 W | $ 52 |
| Celeron G530 | 2/2 | 2.4 / - GHz | 2 MB | HD | 850 / 1000 MHz | 65 W | $ 42 |
| Celeron G530T | 2/2 | 2.0 / - GHz. | 2 MB | HD | 650 / 1100 MHz | 35 W | $ 47 |
| Celeron G440 | 1/1 | 1.6 / - GHz | 1 MB | HD | 650 / 1000 MHz | 35 W | $ 37 |
| New Mobile Sandy Bridge Processors | ||||||
| Model | Cores / Threads | CPU clock / with Turbo | L3 Cache | Graphics clock / with Turbo | TDP | Price |
| Core i7-2960XM | 4/8 | 2.7 / 3.7 GHz | 8 MB | 650 / 1,300 MHz | 55 W | $ 1096 |
| Core i7 2860QM | 4/8 | 2.5 / 3.6 GHz | 8 MB | 650 / 1,300 MHz | 45 W | $ 568 |
| Core i7 2760QM | 4/8 | 2.4 / 3.5 GHz | 6 MB | 650 / 1,300 MHz | 45 W | $ 378 |
| Core i7-2640m | 2/4 | 2.8 / 3.5 GHz | 4 MB | 650 / 1,300 MHz | 35 W | $ 346 |
| B840 Celeron | 2/2 | 1.9 / - GHz | 2 MB | 650 / 950 MHz | 35 W | $ 86 |
| New Prices of Existing Desktop Sandy Bridge Processors | ||||||
| Model | Cores / Threads | CPU clock / with Turbo | L3 Cache | Graphics | Old Price | New Price |
| Core i5-2390T | 2 / 4 | 2.7 / 3.5 GHz | 3 MB | HD 2000 | $ 195 | $ 184 |
| Core i5-2400S | 4 / 4 | 2.5 / 3.3 GHz | 6 MB | HD 2000 | $ 195 | $ 184 |
| Core i5-2405S | 4 / 4 | 2.5 / 3.3 GHz | 6 MB | HD 3000 | $ 205 | $ 201 |
| Core i5-2500T | 4 / 4 | 2.3 / 3.3 GHz | 6 MB | HD 2000 | $ 216 | $ 205 |
| Core i5-2500S | 4 / 4 | 2.7 / 3.7 GHz | 6 MB | HD 2000 | $ 216 | $ 205 |
| Core i7-2600S | 4 / 8 | 2.8 / 3.8 GHz | 8 MB | HD 2000 | $ 306 | $ 294 |
Sunday, September 11, 2011 0
Riding on strong users base, twitter has made one more step to woo second largest populated country. It is going to launch its services in Hindi for millions of Indian users.
"After launching Hindi, Filipino, Malay and Simplified and Traditional Chinese in the coming weeks, Twitter will support 17 different languages," says the company in its blog. It’s notable that both Twitter and Facebook are highly popular in India. Facebook has already launched its services in Hindi and five other Indian languages namely Malayalam, Punjabi, Bengali, Telegu and Tamil. As per estimates, Twitter has now nearly 200 million registered users.
Earlier, Twitter had announced accomplishing 100 million active users worldwide. The micro-blogging site put up some interesting figures. It disclosed that 40 percent of its active users simply log on to the website to read out what’s others are posting. “Our 100 million active users range from passionate early adopters to recent coverts, notes the blog.
Twitter still trails far behind Facebook in the number game. Facebook recently announced it has more than 750 million active users worldwide. Twitter is also facing stiff competition from Google+. Earlier this year, LinkedIn had announced hitting 100 million users mark.
Facebook users get shaken up every few weeks with some kind of threat, whether it’s regarding privacy issues from within the social network itself, or outside sources—like the now-rescinded threat from Anonymous to destroy Facebook entirely in November. If your photos, friends’ contact information, and other important data are wrapped up in your Facebook account and nowhere else, it’s not a bad idea to download a copy of all of it (and back up your other data, too) for safe keeping.
The site does permit users to download a Zip file of all their Facebook data, including wall photos, profile pictures, and messages, but I doubt many users have gone through the process, so few know how it actually works—what happens, how long it takes, and what steps are required.
The company makes it sounds easy enough, but in typical Facebook fashion, it's a lot trickier than you'd think. It took me about 80 minutes, start to finish, although most of that time (an hour) was spent waiting for an email for verification. It also took me two shots before I passed the verification test, and seeing as I am indeed who I say I am, I was rather surprised the test was so hard that I couldn't pass it the first time around. It's not a fool-proof test by any means, as you'll see in this step-by-step walkthrough of the process, complete with screens shots at every stage.
On the one hand, it does seem like Facebook made a good faith effort at security. It makes sense that it should be tough to download all your data from the site that hosts more user-uploaded personal information than perhaps any other. On the other hand, the verification process is very odd, and it wouldn't be hard for someone who's not you to pass it if they did a little poking around online. Before you try to back up your Facebook photos, message history, and information, make sure you know what you're getting into, and set aside enough time to do it. November 5 is sooner than you think.
Go to Account (upper right).
Select Account Settings.
Find and click the little link at the bottom that reads "Download a copy of your Facebook data" (why doesn't it appear in bold like the other important items on the page?).
Click Start My Archive.
2. Wait (and Wait) for an Email
Wait for an email letting you know the archive has been created. For me, this step took about an hour (although the Facebook account I used to test didn't have very much in it, so it could take longer for others).
Wait for an email letting you know the archive has been created. For me, this step took about an hour (although the Facebook account I used to test didn't have very much in it, so it could take longer for others).
Copyright © 2010 Ziff Davis Publishing Holdings Inc.
Saturday, July 16, 2011
Its been month and half that I joined Bloomberg LP in Mumbai. Both Mumbai and Bloomberg have been fantastic. Since I was trying to settle down, I could not blog much. But I assure more blog posts with more industry trends and insights.
Coming to Bloomberg, a life worth living. Trust me, its one of the best organization to work for. Be its luxurious pantry serving soft drink, maggi, chocolates, breakfast, lunch (all for free!!) or its great training, parties (one international also per year), I love it all. I am bound to gain 15 pounds but does it matter? Nah...
Well I have joined into Analytics department which has opened for first time in India and I feel its a great opportunity to set the benchmark. We have great office which is appreciated by all visitors. The greatness of this organization lies in its transparency and trust on employees. Bloomberg commands respect from employees. During recent very unfortunate Mumbai blasts, Bloomberg called each employee in Mumbai from New York to make sure if they are fine and require any assistance.
When I came to Bloomberg, I met few of the best brains. I tried to figure out a name for Bloomberg employees, like trippers for makemytrip, infosians for Infosys but I could not find one. I feel its great opportunity for me to propose a name through this post. After thinking of Bloombergers, Booms, Boomers, I zeroed upon to "Bloomers". Your suggestions and comments are welcome.
In India, Bloomberg has tie-up with UTV for Bloomberg UTV new channel and Bloomberg India. Bloomberg India is indian part of Bloomberg LP which is world leader for financial data., news and analytics. We primarily make Bloomberg terminal.
I will keep on writing about my days in Bloomberg. I wish to summarize this organization by saying "Its Bloomberg!" because nothing else match.
Saturday, July 16, 2011 0
You may not always need to download any mail attachment; just view and check if everything is in place. The “view” feature helps you to do this tak. In case of compressed mail attachments, however, you are required to download them whether you want or not. Thanks to Google, now you can use Google Docs Viewer to preview compressed file types ZIP and RAR as well. With the new “view” button, you can now view all the contents within your browser.
After you have clicked on view button, the ZIP/RAR file is opened in a new tab where you get to see the contents of the file. When you hover over the list you can activate a menu by clicking Actions. You’ll be able to View items supported by Google Docs Viewer and Print (PDF) those that we offer PDF support. Save to Google Docs and Download appear for all files.
You've probably seen paid versions of µTorrent before on shady websites, offering faster speeds, or more torrents, but this time it's official!
µTorrent has to be one of the most popular torrent clients of all time, and for good reason. It has a large number of features, including remote access, streaming, applications etc, while still maintaining an astonishing sub-1MB size.
Way back in 2006, BitTorrent Inc. the maintainers of the BitTorrent protocol purchased µTorrent, and took over its development, and some of the recent major features such as support for apps, streaming, sharing, remote access etc have some since then.
The new paid version of the application will exist in parallel to the current free version, which will continue to be offered, and will continue to be developed with the same level of commitment. The new version will be called µTorrent Plus.
So what does µTorrent Plus offer? Well, the details are slim for now, however they do say that "µTorrent Plus is designed for people who are looking for a single solution to find, get and play content anywhere, on any device. Hassles with codec and conversion issues, struggles with device shifting, and more will be a thing of the past."From this one can assume that media management and encoding facilities will be some of the features offered, and considering patent licences it is understandable why they might need to charge for this functionality.
A beta program is available for those that want to jump of the µTorrent Plus bandwagon as soon as possible. More details on that here.
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